Do
you want to be an entrepreneur? Having your own business
affords you the luxury of a flexible schedule, being
able to choose your projects, and doing work that
is truly fulfilling. Many women decide to turn hobbies
into businesses—and many start something new,
following their passions.
There
are certain things you must take into consideration
before taking the plunge into your own business.
First,
know the difference between having a hobby and a business.
A hobby is something you do in your spare time. For
example, you may be a master at crochet and think
it’s the perfect thing to do as a business.
Realize that you will be crocheting a great deal more,
and really think about whether it’s something
you can do enough of to make a decent living.
If
you decide to make a beloved hobby a business, you
need to get serious about it. Yes, you will be doing
something you love, but you also need to do all of
the business things like tracking results, marketing,
planning, and bookkeeping. If you continue to be casual,
and run things as a hobby, that’s all you’ll
ever have.
When
deciding whether to go from hobby to business, do
some research. Find out what other successful business
owners have done to take their hobby to the next level
and follow their lead.
The
second thing that is imperative to your business is
a business plan. Yes, you do need one. Creating a
business plan is important. By going through the process
of planning, you’ll learn a great deal about
your potential business. You’ll learn everything
that will be involved to make your business a success.
By
creating a business plan, you’ll also be giving
yourself a guide that will tell you where you are
right now, where you want to be in a year to 5 years,
and how you’re going to get to that end result.
Take
your time with your business plan. This is not something
to be rushed. Plan to work on it for a minimum of
two weeks. Really think about each section, and don’t
be afraid to refine your plan as you work through
it. Nothing is set in stone. As you gain more information,
you should modify your plan.
The
third consideration is money. You gotta spend it to
make it, as the saying goes, and in business it’s
true. Make a list of all the things you need to start
your business and how much they cost. This will tell
you how much money you need for start-up.
The
next thing you’ll want to calculate are your
operating expenses. What equipment, tools and supplies
will you need on a day-to-day basis to run your business?
Once
you get those numbers, you can figure out the quantity
of product you’ll need to sell in order to break
even—and how much to make a worthwhile profit.
You’ll
also need to determine how much you want to contribute
to your household income through your business. You
may need to hold down a job until your business brings
in enough cash-flow to cover your living expenses.
Another
thing you need to know about starting your business
is that it won’t be an instant success. It takes
time to build a business. Keep this in mind when you’re
anxious to leave your current job. Have patience and
enjoy the process!
Figure
out how you are going to market yourself and realize
that one marketing technique or one marketing campaign
isn’t going to bring you instant fame and fortune.
It may take up to 6 months or longer to acquire your
first customer.
Finally,
know that you can do this. Make your plan and take
action. Action is the key. You can have the biggest
dream and make all the plans in the world, but without
action, your business will not become a reality.
Having
your own business is exciting. Take a good look at
everything that goes into running a business before
taking the plunge. Don’t rush into it full steam
ahead and expect instant results. Your business can
and will be a success if you take the time to plan
and follow it up with good, solid action.
Jenn
Givler is a Business Empowerment Coach who
specializes in teaching her clients how to get out
of start-up phase and into
growth phase.
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The
4 Keys to Effectively Marketing Your Business.