just one, but a number of factors favoring working
women are coming into play at the same time. Any one
of these factors could push women over the Tipping
Point and out of second-class status in business.
Very soon there will be more than one correct way
to talk, act, and dress in the upper ranks! Men, don't
worry—this is a win/win proposition—we
will be working with you!
are starting businesses at more than twice the rate
Fortune Small Business, July 18, 2004
new study by the Center for Women's Business Research,
a nonprofit research group in Washington, D.C., says
that women now own a 50% or greater stake in 48% of
privately held U.S. companies, up from 44% in 1997.
Women start 424 new enterprises every day, more than
twice as many as men do. And those businesses are
at woman-owned firms has risen 24% over the past
seven years, twice the 12% rate for private companies
in the same period climbed at an average annual
rate of 5.6%, vs. 4.8% for all firms.
Women are the skilled employment pool, earning
32% more college degrees than men.
now earn more associate's, bachelor's and master's
degrees than their male counterparts. In the academic
year 2001-02, 57 percent of bachelor's degrees (that
calculates out to 32% more degrees than men earned)
and 59 percent of master's degrees were awarded to
women, according to data from the National Center
for Education Statistics.Women also earned nearly
half of the Ph.D.s (46.3 percent) as well as first
professional degrees (47.3 percent), which include
medical, law and dental degrees.
CNN/Money, April 27, 2004
Corporate financial success linked to more
women in upper management of Fortune 500
January 26, 2004
Women hold the consumer wallet!
with women well-represented in the ranks increases
the likelihood of appealing to the top customer—in
most cases that is women. The facts are:
purchase 80% of consumer goods
purchase 60% of cars, and influence 90% of purchases
make 80% of all health care expenditures
select 89% of new bank accounts
according to Tom Peters, women purchase 80% of all
riding lawn mowers
women also hold the business wallet:
More than half of all company purchasing
officers are women.
Business now wants:
leadership, relationship skills, sharing of information,
and win/win negotiation—skills
that come naturally to most women.
Women are highly rated as managers.
National Business Employment Weekly
managers are earning slightly higher ratings than
men in 37 of 47 managerial categories. You might expect
that women are better at motivating and developing
employees—and you'd be right—but women
are also rated higher at decisiveness and planning.
Evidence is Clear
As you can see, not just one, but a number of factors
favoring working women are coming into play at the
same time. Wake up women!
are giving you the green light to act like women
are looking forward to the increased financial success
women can deliver.
agree "Do it Because it's Good for Business"
is an inviting incentive.
up women—it's time to renegotiate!
Nancy Clark is the CEO of WomensMedia,
the #1 Site for Working Women. As a well-known
expert on Gender in the Workplace, she has been requested
to speak at conferences, businesses, and even at the
Clark at .
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